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SIMRAN BHATIA HAS BUILT A CAREER IN FASHION BY FOLLOWING HER OWN SET OF RULES. THE SECRET OF HER SUCCESS IS THE UNIQUE AND UNUSUAL STYLING AND ATTENTION TO DETAIL, THEY GIVE TO EACH DESIGN TO CREATE “LUXURY”.

“I ENJOY THE CHALLENGE AND THE PROCESS THAT GOES INTO CREATING EACH AND EVERY FINISHED PRODUCT.ITS THE MINUTE ASPECTS AND THE SMALL UNEXPECTED TWISTS THAT FLAVOUR A GARMENT THAT MAKES IT UNIQUE. A DRESS MUST MAKE, IN AN INSTANT, A STATEMENT WITHOUT THE HELP OF ACCESSORIES.”

THE SIMRAN BHATIA BRAND CARRIES THE SIGNATURE USE OF EMBROIDERIES,, FEATHERS, SEQUENCE AND PRINTS. INTEGRAL TO THE INDIAN CULTURE IS THE JUXTAPOSITION BETWEEN CONTRASTING ELEMENTS: FRAGILITY AND STRENGTH, TRADITION AND MODERNITY, FLUIDITY AND SEVERITY.

IN A BUSINESS CLIMATE THAT SAYS “CONTINUE TO DO OR DIE ” THE PHILOSOPHY BELIEVES THAT `…LIFE IS TOO SHORT TO BLEND IN…’ WHICH THEY TRANSLATE INTO EACH AND EVERY CREATION BY MIXING FANTASY WITH REALITY.

OUR SENSIBILITY, COMBINED WITH A TOUCH OF HIGH OCTANE GLAMOUR AND OUR DEVOTION TO INDIAN HERITAGE – THE TRANSITION FROM CHIC TO EDGY TO CLASSIC, COMBINED WITH A SLIGHTLY WICKED CHARM MAKES OUR CLOTHES PERFECT FOR A SUPERSTAR.